Toi Master Popcorn

The Assignment:

We were approached to help an established confectionery company launch a new ready-to-eat popcorn concept in the Kyrgyz Republic.

Challanges:

The design needed to be able to stand out in a competitive category and be flexible to accommodate new flavours as they were launched.

The Solution:

We combined a number of fonts to create a retro-American/ ‘all the fun of the fair’ feel to the packs. A strong primary colour palette was chosen with a subtle pattern of popcorn in retro newsprint style, to create bold blocks of colour when merchandised together.